KEDGE Business School



Director General: Dr. Thomas Froehlicher

EuroMeSCo "liaison officer": Yahia Zoubir

General Statement
One of the critical challenges over the next few years will be to spread knowledge and information and ensure that the tools that this requires remain accessible. Our joint ability to ensure tenable development will depend on how we address this challenge. The goal of the Euro-Mediterranean General Delegation is to improve the coordination of our initiatives in this area and to facilitate new joint projects aimed at supporting the development of Euromed Management. In essence, this means acquiring, validating and promoting human skills that will benefit businesses in the Euro-Mediterranean region, which, according to ASPEN, stretches from the Gulf of Guinea to the Black Sea.
This strategy is also justified by a global perspective and the solutions that are needed to address the challenges with which we are confronted. This approach could be of interest to both China and India as they are each faced with the major challenge of coordinating diversity. As part of this, China must succeed in the significant task of combining political centralisation and economic decentralisation. In the Euro-Mediterranean region these challenges have been lived out through an “in vivo” field of learning and experience with both political decentralisation (the States) and the needs of political coordination (Euro Zone, Barcelona Process, Union for the Mediterranean). Beyond geophysical and analytical similarities or differences, in some way, everyone can have their own Euro-Mediterranean, a symbolic region that reflects a shared calling.

Areas of work

  • Management
  • Business
  • Finance
  • Marketing
  • Euromediterranean Affairs
  • Entrepreneurship
  • Corporate Social Responsibility
  • Geopolitics


Objective of the Euromed / Middle East programme
The 2009-2014 strategic plan specifies “Investing and capitalising on the uniqueness of our Euro-Mediterranean position”. 
This implies the following:
• Geographically developing recognised competency concerning the management of businesses in emerging markets;
• Offering courses that are consistent with the concerns surrounding Sustainable Development and Corporate Social Responsibility in the Euromed area;
• Developing research topics which focus on these issues and strengthening our ties with the research community;
• Setting up professorships with the support of businesses;
• Improving investments made in terms of Corporate Social Responsibility;
• Contributing to the responsible development of our partners (businesses and universities).
• Providing an understanding of the events taking place in the MENA region;
Assssing the needs of the Southern Mediterranean region and the ways the EU can contribute in supporting the transitions there.

Membership to other networks
United Nations Global Compact
Responsible Management Network
Mediterranean Network of Schools of Business - RMEM
Conférence des Grandes Ecoles de Management
Office de Coopération Economique pour la Méditerranée et l’Orient - OCEMO
Finance Droit Conseil Méditerranée - Finances Méditerranée 
Economie Social Investissement Responsable, Assurance en Méditerranée - ESIRAMed

Practical information
KEDGE Business School
Domaine de Luminy
BP 921 – 13288 Marseille cedex 09, France
Website :
Phone + 33 (0) 491 82 73 47 / +33 614 415 336


If you would like to contact the focal point of this institute, please write to This e-mail address is being protected from spambots. You need JavaScript enabled to view it .